JARED LETO’S NEW SKIN CARE BRAND: TWENTYNINE PALMS

We can add Jared Leto to the long list of celebrities who own a skincare brand. The actress and musician has announced that her beauty brand Twentynine Palms will be launching soon.

Leto’s beauty brand, which will launch on October 25, is inspired by the hallucinogenic beauty of Joshua Tree. The Twentynine Palms line includes 11 cosmetics plus a $195 limited edition scarf. Products range from a $39 facial cleanser to a $97 eye cream. The vegan and cruelty-free product line features local ingredients from the Mojave Desert, along with botanicals celebrated for their resilience.

The products are said to contain no artificial fragrance, have an earthy and woody fragrance profile, and have notes of sage and frankincense.

Leto also wants the entire brand to respect the environment as much as possible. Like Brad Pitt’s Le Domaine and Kim Kardashian’s Skkn, Twentynine Palms offers refill packs for each product to encourage recycling. To take this commitment one step further, the products come in Miron glass, a biophotonic material that ensures a well-preserved product without the need for protective components and less sustainable packaging products.

As the shawl in the series suggests, Leto’s brand seems to be hoping to expand beyond skincare. Design objects, as well as personal and home fragrances, will reportedly launch in 2023.

The first series of Twentynine Palms will now be available on the official website and in store at Dover Street Parfums Market in Paris and at Dover Street Market’s New York, Los Angeles and London locations.