SPECIAL CELEBRATION TO BENZEMA, FOOTBALLER OF THE YEAR FROM ADIDAS: “HAND OF GOLD”

Karim Benzema surpassed all his rivals with his golden touch and became one of the players with the most medals of the period. His historic Ballon d’Or win in Paris last night as the player of the year marks not only a remarkable season but also an extraordinary career.

One of the best examples of the Impossible Is Nothing philosophy, Benzema’s iconic hand bandage is not only a signature look for the player, but also a demonstration of his victory over the challenges in football. The bandage he had to wear in every match in 2019 also represents his struggle to get to where he is now.

To celebrate this award, adidas has produced a stunning film that embodies the idea that everything Karim Benzema touches on the pitch turns into gold. The movie “Hand of Gold” shows Benzema’s hand bandage turning from white to the color of victory, while also recounting the inspiring story of a young boy who shaped his career with his determination to peak in Bron, France.

adidas is also celebrating the various milestones of Benzema’s career, including this historic win, and all his achievements on the field, with whom he has worked since 2007. To further these milestones, the brand has designed a limited edition, out-of-sale X Speedportal gold-coloured boot, one of which will be gifted to Benzema.

In addition, adidas and Benezema’s club, Real Madrid, will be presenting for a limited time in Real Madrid Official stores, realmadrid.com and certain adidas stores from October 18, for a special Real Madrid Kit with the special name and number part in gold gilding. made the union.